Did you know that the New York Yankees Stadium is located on River Avenue? Well, Josh Irons certainly did, and also his grandfather lived on River Avenue. So, River Avenue conjured up two of Irons’ favorite memories - baseball and his grandfather. It was natural that the company he founded would contain River Avenue. As a former Chief Operating Officer of a major digital marketing agency, Irons had the knowledge and experience to own and operate his own marketing agency that serves its clients with a digital first philosophy. River Avenue Digital was founded by Irons in December 2017 and is a full service marketing agency.

River Avenue Digital serves the marketing needs of small to medium-sized companies by offering content marketing solutions, digital and social media advertising, email marketing, graphic design, web design, SEO, and brand management. The pricing for their services ranges from a monthly retainer of $500 to $1,000 a month for a single focused activity to $2,500 to $5,000 a month for full service marketing, essentially acting as a company’s marketing department. River Avenue distinguishes itself from the competition by providing a holistic, strategic approach rather than tactical. A five-time return on investment (ROI) within three months is the target for each customer. If this is not achieved, the client can cancel the agreement if they wish.

Although Josh Irons already had a wealth of experience in digital marketing and business operations, he lacked the actual experience of starting a business. So, he contacted SCORE and was assigned mentor Frank Milheim. After the initial meeting, Milheim suggested that Irons would be best served by an Advisory Board, which included mentors John Leggette, Ted Nichols and Gene Lasko in addition to Milheim. The Advisory Board meets quarterly with Irons and provides a Sounding Board to help validate the actions taken by Irons to grow his business. River Avenue employs six independent contractors. The company is profitable with steady month-to-month growth in revenue and margins. Since Irons is the chief salesman, operationalizing his process has created efficiencies that have reduced Irons’ selling time from 70% to 45%. River Avenue currently has twenty five clients and is growing steadily through referrals and digital marketing.

How SCORE Helped: 

Josh Irons contacted SCORE and was assigned mentor Frank Milheim. After the initial meeting, Milheim suggested that Irons would be best served by an Advisory Board, which included mentors John Leggette, Ted Nichols and Gene Lasko in addition to Milheim. The Advisory Board meets quarterly with Irons and provides a Sounding Board to help validate the actions taken by Irons to grow his business.