Karite Naturals, LLC was originally created by Tamora Williams for her family to address the need for natural skincare. Williams was tired of all the chemicals in current products and wanted to use the power of nature to address their skincare needs. Being familiar with the healing power of Shea butter, combined with extensive research, Williams decided this is what she would use as a base for her products.

Karite is the solid fat derived from the nuts of the African Shea tree, known as the Tree of Life. This fat is historically processed by hand by the women in Africa and made into shea butter. Shea butter nourishes the skin with Vitamins A, E and F. Shea butter can improve skin conditions, including blemishes, wrinkles, eczema, and dermatitis. Vitamin F acts as a protector and rejuvenator soothing rough dry or chapped skin and helps soften dry or damaged hair. With all the healing properties from this one tree and embracing her culture it was natural for Tamora Williams to name her business Karite Naturals.  Karite Naturals is a holistic, plant base skincare, hair care and wellness company with a belief in using the power of nature and universal energy to balance the body, mind and spirit.

Karite Naturals offers a full line of skincare and haircare products and treatments for eczema and acne as well as herbal teas, tinctures and essential oils. Karite Naturals also offers Reiki healing, chakra balancing and personal health and spiritual consultations.  As a trained Doula, who assists doctors, nurses and midwives in childbirth, Williams also offers products and services in Womb Care. Williams produces the body butters herself and contracts the bar soap manufacture to a vendor. Williams business started as a hobby in but 2013 but became an established business 2016 and she began selling her products at a kiosk in the Springfield Mall in 2017.

In 2018, Williams met her SCORE mentor Bill Pearce, who suggested she use space at Headroom for her holistic wellness activities. Headroom is a co-working space in Media. Although this gave Williams a start, it was not convenient, since she had to pack up her equipment each time since Headroom is a shared space. With Pearce’s continued guidance in marketing and operations, Williams just signed an agreement with the Springfield Mall for a leased space of approximately 2,200 square feet. Currently an ambitious single employee of Karite Naturals, Williams plans to expand her business so she can hire employees. With such personal grit and determination, Williams is well on her way to achieving this.

How SCORE Helped: 

In 2018, Williams met her SCORE mentor Bill Pearce, who suggested she use space at Headroom for her holistic wellness activities. Headroom is a co-working space in Media. Although this gave Williams a start, it was not convenient, since she had to pack up her equipment each time since Headroom is a shared space. With Pearce’s continued guidance in marketing and operations, Williams just signed an agreement with the Springfield Mall for a leased space of approximately 2,200 square feet. Currently an ambitious single employee of Karite Naturals, Williams plans to expand her business so she can hire employees. With such personal grit and determination, Williams is well on her way to achieving this.

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