SoulScapes Reiki and Laser Skin Center is a Holistic Spa dedicated to delivering the most innovative anti-aging treatments for face, body and overall wellness. SoulScapes was founded in 2010 by Tracie Ullman and began offering Aesthetics in 2014, including Aesthetic rejuvenation, laser specialties, accupressure, massage & body treatments and spiritual healing. Ullman, a registered nurse is also trained in Reiki, Healing Touch, is a licensed Cosmetologist & Medical Esthetician, and a graduate of the Institute of Laser Medicine. Her SoulScapes team also includes a medical doctor, a massage therapist and an administrator. Having a medical officer on staff was a requirement by the state of Pennsylvania for this type of business.

When Ullman came to SCORE in 2016, she did not have a business plan or a clear vision of how to grow her business.  She met with SCORE mentors Glen Lesky and John Daniel, who encouraged her to attend the SCORE seminar, “How to Start and Run a Successful Business,” which she promptly attended. She followed up by attending the SCORE business planning workshop, “Simple Steps,” which provided her the strategic concepts and templates to create a business plan for her business.  When asked if the business plan served to obtain investment or it was a “Road Map” for her business, Ullman said, “The business plan was instrumental in helping me to acquire the key personnel for my business. It allowed me to share the path for growth and the financials to support this growth.”

While it was a daunting task to attract a qualified medical doctor to join her business, her SCORE mentors assured her that since she already had an established client base for the non-medical procedures, she had the leverage. This gave her the confidence to proceed. In addition, Ullman has learned a thing or two about how best to market her business. She learned that most of her business results from customer referrals and not local advertising. While maintaining a strong web presence is important, Ullman found that sharing her expertise through teaching, radio and TV has paid major dividends. She was even invited to give a TED Talk https://youtu.be/HCa-TS_cQGM and SoulScapes web site: http://www.wche1520.com/empowerhour.htm. SoulScapes has grown steadily in business and is expected to exceed $1 million in sales in 2018.

How SCORE Helped: 

When Ullman came to SCORE in 2016, she did not have a business plan or a clear vision of how to grow her business.  She met with SCORE mentors Glen Lesky and John Daniel, who encouraged her to attend the SCORE seminar, “How to Start and Run a Successful Business,” which she promptly attended. She followed up by attending the SCORE business planning workshop, “Simple Steps,” which provided her the strategic concepts and templates to create a business plan for her business.  When asked if the business plan served to obtain investment or it was a “Road Map” for her business, Ullman said, “The business plan was instrumental in helping me to acquire the key personnel for my business. It allowed me to share the path for growth and the financials to support this growth.”

My Mentors