Fitness2Go, Downingtown, PA
Tom MacNeal’s venture into the world of fitness began during his first year of college when he had a part time job as a personal trainer at a gym. This new hobby caused him to switch his major to health science, thus officially beginning his life’s calling to exercise and healthy living. After five years of honing his skills at the gym, the gym unexpectedly closed leaving Tom with the choice of finding another job or trying to strike out on his own. He decided to start his own personal training business and began formulating a plan of action to achieve this goal. To ensure that his company was properly established, one of the first steps Tom took was to contact SCORE. The SCORE counselor, Dan Krause, helped him to determine the proper legal status for his company, and Tom maintained his connection to SCORE as he grew his business through customer referrals. SCORE helped him to focus on marketing and to measure his results through monitoring his marketing channels and establishing his brand. As his business grew he started focusing on his niche of providing not only a personal training service but by becoming a personal “health concierge” with services such as nutrition counseling and a more personalized all inclusive approach to health and fitness. He knew that he was on the right track when he was awarded the Daily Local News Reader's Choice for "Personal Training" and "Weight Control."
Tom is currently meeting with SCORE counselors Ted Nichols and Wilson Chu to start a new business to incorporate group fitness training in a “boot camp” setting. This business is called “Body Blast Boot Camp.” Since SCORE has been so helpful to him, Tom advises all would be entrepreneurs to seek out SCORE mentoring. Tom offers this valuable advice: “Find a good mentor. They will help you to limit your mistakes while growing your business. Continue to educate yourself. Every field changes over time and you have to keep up with the industry. Don’t look at failure as a reason to quit. That failure just got you one step closer to success. Owning a business, I have good days and bad days just like everyone else. The major difference is that I wake up every day proud to be a business owner and excited to see what the next day will bring.”