How I can help you

Whether you want to develop a marketing plan for a new venture or you need to refine your existing marketing strategy, I can help. My experience with integrated marketing communications focuses on developing customer relationships across digital and traditional channels including e-commerce and ‘brick and mortar’ retail stores. With my focus on business-to-consumer (B2C) marketing, I understand the features and costs of social media platforms and have implemented email, mobile, and direct mail campaigns and promotional events to help brands and businesses meet their business goals.

When we meet, I can guide you with practical tools and methods to understand your customers’ needs, examine competitive strategies, review website design and content, refine your marketing messages to match buyer intent, and identify SEO strategies to improve search results for your business. With this information, we can discuss your ideas on an affordable marketing budget, whether you plan to implement your action plans alone or with professional support, and what outcomes you expect from your current or intended marketing campaigns to choose a path forward that works for you.

 

 

 

Areas of Expertise

  • Marketing, Public Relations & Sales

Industry Experience

  • Agriculture, Forestry, Fishing & Hunting
  • Arts, Entertainment, & Recreation
  • Retail Trade

Education

Master of Business Administration, University of Delaware
Bachelor of Science in Business Administration: Marketing and Management, Salisbury University

Certifications:
PCM® Digital Marketing: American Marketing Association
Certified Digital Marketing Professional: Digital Marketing Institute
Certified Social Media Strategist: National Institute of Social Media
Management Essentials: Nonprofit Leadership Center, The Allstate Foundation

Member:
American Marketing Association

 

 


Karen Cline

Communication Methods

  • Phone
  • Video