Video as a Competitive Advantage December 14, 2022, 10:00am EST December 14, 2022, 11:00am EST
Online Program


If you’re not using video in your business right now to attract and retain your ideal customers, there’s a good chance the competition is. Many entrepreneurs assume that creating compelling video content will be far too expensive and time-consuming. This program will dispel both myths and arm you with the knowledge to win with video right now. Learn how to get over the mental barriers that prevent you from putting yourself on video - such as hating the sound of your own voice. Find out why scripts are almost always a terrible idea. And discover how to get the most from that incredibly powerful video production tool in your pocket - the cell phone. 


A documentary filmmaker by trade and at heart, Pat Taggart believes that every company has a unique story to tell and doing so via video is the most impactful way to do so. Pat’s concept of creative simplicity, an unscripted, conversational approach designed to yield authenticity, has guided nearly two decades of work with organizations in all stages of growth. He currently leads the team at align5 Films.

Key Topics

  • Advertising
  • Digital Marketing
  • Marketing
  • PR/Media
Video as a Competitive Advantage