Proper pricing is more complex than most of us realize. Successful business owners focus first on what customers are actually willing to pay for the value their products or services deliver. Too much attention has been placed on markups, margins and matching competition biased by personal judgment and not enough market analysis.
Pricing is the most powerful contributor for growing revenues and improving profitability in any product category, service or business model. Optimizing pricing requires thinking more holistically…more about strategy.
In this training, you will learn how to use effective and practical tools to evaluate value vs. competitive offerings and test out pricing options. The end result will bring more customers, boost sales and improve overall profits.
Join this webinar to:
- Understand your options: price strategies, price positions and perceptions
- Learn how to analyze the value your product or service creates from the customer’s perspective
- Compare the differences between Cost-plus Pricing and Value-based Pricing options
- Learn about methods to evaluate pricing in the competitive marketplace
ABOUT THE PRESENTER
Maria Smith is a former SCORE Chester and Delaware Counties chapter chairperson and workshop presenter. She is a retired global business leader with deep experience in business and marketing strategy, market research, and business model development. Her 30+ years in consumer (B2C) and commercial (B2B) products across diverse industries in public and private companies enables her to share practical tools and techniques to identify unique value propositions, understand unmet needs of target customers, analyze competitive offerings to improve business success.
*This program is presented in partnership with the Paoli Business & Professional Association.