When starting Synergema,  I had the opportunity to meet with a SCORE mentor in West Chester, PA.  I remember him saying to me that we could have the best services in the world, but it doesn’t mean anything if you don’t know and truly understand your clients.  He strongly urged me to put a CRM as one of the central components of our business.  Today, our CRM is one of the vital elements to our business.  For sales we are able to see our pipeline and forecast sales trends, for project management we can see where projects are successful and where there are pending issues, and for the business as a whole we are able to forecast the ups and downs of business.  It truly is a vital part of our business. Thank you SCORE.

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