Providing exemplary physical and emotional care for each of our clients and clients’ families to improve their quality of lifeAction Potential was founded in October 2011 by physical therapists Kathy Dixon and Kristen Wilson. In starting their own business, both women sought to provide a better outpatient therapy option to patients, particularly to senior, neurological and amputee clients. Theirs is the first outpatient therapy provider to offer these specialized physical rehabilitation services in Delaware and Chester Counties and one of only a few that offers one-to-one therapy. Their goal was to provide an innovative, highly-customized approach to treatment, based on years of experience and patient interaction. Their success in achieving this goal has resulted in Action Potential growing its business from a total of 93 clients in 2012 to 404 in 2015. The best explanation for this remarkable growth is Action Potential’s ability to adhere to its mission, which lists the following priorities:
- Building a work environment where each person is valued, respected and has an opportunity for personal and professional growth
- Advancing excellence in community health education
- Fostering a culture of discovery in all of our activities and supporting exemplary health sciences research
- Strengthening our relationships with universities, colleges, other hospitals, and agencies in our community
- Offering opportunities for advancement in the areas of work, leisure, and social engagement for our clients
Some of the many conditions that Action Potential treats as part of its specialized rehabilitation services include: brain injury, Parkinson’s disease, dementia/Alzheimer’s disease, spinal cord injury, amputation, stroke, neuropathy/diabetes complications, vertigo/dizziness, chronic pain, arthritis, multiple sclerosis and other progressive neurological conditions. In addition to physical therapy and specialized rehabilitation, Action Potential also offers functional training, personal training and sports performance training.
Kathy and Kristen’s involvement with SCORE began in 2010, when they were first considering starting their own business. At that time, they attended SCORE’s “How to Start a Business” workshop, which helped them in developing a business plan. Attending the workshop also helped them to understand the importance of creating a mission statement, along with a strong marketing plan. In 2011, having written a business plan, Kathy and Kristen returned to SCORE and met with counselor Dick Westerman. Dick was very impressed and encouraged Kathy and Kristen to proceed with starting their business. They both stressed how important it was to them to have a seasoned business professional express confidence in their plan before proceeding.
Kathy and Kristen found that the key to building their business was to develop relationships through information sharing, whether through family physicians or large health systems. They held educational luncheon sessions for physicians in a targeted area and approached churches and health care facilities, offering free lectures on health topics. One of the useful marketing tips they received from SCORE was the importance of always providing the audience with information to take home with them. They have conducted or participated in many community events, and they continue to reach out to the community in meaningful ways. Action Potential’s NAGA (National Amputee Golf Association) First Swing Seminar and Learn to Golf Clinic, held at Penn Oaks Golf Club this past June, teaches golf to people with disabilities and amputations. This Thanksgiving Day they will hold their 3rd Annual Turkey Trot, a 5K—Run—Walk—Roll event to benefit local charities; this year’s race benefits Safe Harbor of Chester County.
October 3, 2015